GROW YOUR BUSINESS IN AFRICA
Sign up to Exhibit - Showcase New Technologies, Products & Services
The Expos are the only pet industry trade shows in sub-Saharan Africa and are held within AFMASS Trade Expos - the leading industry platforms across Africa

Africa MILLING & BAKETECH Expos are the only trade expos focused on the grains, milling, feed, petfood, baking, snacks and allied agricultural industries in Africa.
Whether you’re launching new products, appointing distributors or expanding into Africa, these regional expos are your platforms to connect, compete and grow.
The Expos are part of the AFMASS TRADE EXPOS – which are the largest international trade shows and conferences focused on Africa’s food & beverage manufacturing and milling industry; as well as the manufacturing, logistics, hospitality, packaging and agriculture industry.
As an Exhibitor at Africa MILLING & BAKETECH Expos, your company will be joining a growing list of international industry leaders, regional conglomerates and local companies which continue to grow their business in Africa, by continuing to participate at these regional events, year after year.
With editions across major hubs in Africa - Eastern, Western and Southern - your company has the unique opportunity to participate and grow your business across some of the fastest growing regions in Africa!!
WHY EXHIBIT AT THE EXPOS?
Africa's grains industry is driven by fast growing economies and urbanisation across the Continent. These Expos give you direct, face-to-face access to buyers who are actively sourcing new products, services, technologies as well as distributors, retailers and partners.
Below are the reasons why it makes business sense to join us
Access High-Growth African Markets
One event platform that connects you with buyers from multiple countries across Africa — reducing the cost and complexity of market entry while accelerating expansion.
Meet Key Decision-Makers, Not Just Visitors
Our event recruitment strategy focuses on business owners, procurement managers, mill and feed managers, bakers, distributors, retailers and regulators — people with real purchasing power and influence in their business and the industry as a whole
Build Distribution & Agency Networks in Africa
Meet, network and do business with vetted manufacturers, distributors, agents and resellers looking for new principals and exclusive territory partnerships, across Africa
Strengthen Brand Credibility in Africa and beyond
Position your brand as the trusted manufacturer, distributor or retailer in Africa’s grains, milling, feed, petfood, baking and snacks industry ecosystem alongside leading regional and global companies.
Showcase Products That Meet Local Challenges
Demonstrate how your products, equipment or services boost performance, efficiency, safety, nutrition and care, as well as improve compliance, safety and sustainability in Africa.
Generate Qualified Sales Leads
Join structured networking, matchmaking and pre-event marketing by the organisers that ensure sponsors and exhibitors engage with relevant buyers before, during and after the Expo
SPECIAL SUPPORT SERVICES FOR INTERNATIONAL EXHIBITORS

Africa MILLING & BAKETECH Expos are uniquely structured to support international companies entering or expanding in Africa. We offer the following support and administrative services to such companies:
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Pre-event market briefings and buyer + industry insights
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Introductions to vetted distributors, retailers and agents
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Assistance with logistics, customs clearance of staff and advice on local regulations
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Country pavilion options for trade missions
- Graphic design and printing of brochures, cards and other stationery or booth stickers; and help with coordination activities and recruitment of exhibitor booth staff
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Dedicated international exhibitors booth construction
- Advice on accomodation and logistics services within host cities plus guidance on shopping and interesting places to visit during the Expo
A growing list of international companies continue to sign up to participate at these pan-African events for the following reasons:
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Location of the events across Africa's most strategic cities and regions, facilitating multi-market outreach using the AFMASS Trade Expos platform
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The Expos offer lower cost than multiple country visits across Africa
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Direct access to manufacturers, contractors, importers and large buyers
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Opportunity to test new technologies, products and pricing in key African markets
WHAT'S ON SHOW AT THE EXPOS
At the AFMASS MILLING & BAKETECH Expo, visitors and exhibitors experience a comprehensive showcase of technologies, equipment, products and services tailored to the entire value chain of grain-based industries, including:
Grain Storage & Post-Harvest Handling Systems
Silos, grain dryers, cleaning systems, conveyors, storage management, handling equipment and preservation technologies; fire and humidity control systems
Grain Milling & Processing Technologies
Flour, maize, rice, sorghum, barley and specialty grain milling equipment, oilseed processing systems, automation and plant engineering solutions.
Animal Feed, Aqua Feed & Pet Food Technologies
Feed mill equipment, mixers, pellet mills, extrusion systems, feed additives, premixes, nutrition solutions and packaging technologies.
Bakery & Snack Manufacturing Technologies
Industrial and artisan baking equipment, ovens, mixers, proofers, biscuit, confectionery and snack production technologies.
Ingredients, Commodities & Functional Solutions
Bulk ingredients and chemicals; vitamin and mineral premixes; specialty flours, improvers, emulsifiers, flavours and colours, seasonings, proteins and functional ingredients.
Packaging, Processing & Material Handling
Packaging machinery, weighing systems, bagging equipment, coding and labelling, pallets, warehousing and logistics solutions; packaging materials for grains, flours and baked goods, advanced solutions for bulk handling and processing efficiency.
Laboratory, Food Safety & Digital Technologies
Laboratory equipment, quality assurance systems, food and feed safety solutions, traceability, digital manufacturing, ERP and automation technologies.
Industrial Services, Utilities & Sustainability Solutions
Engineering services, renewable energy, water treatment, compressed air systems, maintenance services, financing, consulting and supply chain solutions.
By bringing together the full A-Z of milling, baking, snacks, petfood and feed solutions, the Expos enable businesses to source cutting-edge technologies, assess innovations and plan investments that support growth and competitiveness in Africa’s expanding grains related sectors.
WHO ATTENDS THE EXPOS?

AFMASS MILLING & BAKETECH Expo events go beyond a traditional milling exhibition into a complete grain-based manufacturing platform, connecting the grain, feed, pet nutrition, bakery and snack industries under one roof while leveraging the wider reach of the AFMASS Trade Expo ecosystem from Africa and around the world, including:
- Grain Millers & Flour Processors
Wheat, maize, rice and specialty grain millers, cereal processors and flour manufacturers.
- Animal Feed, Pet Food & Aquafeed Manufacturers
Commercial feed millers, integrated livestock companies, pet food producers and aquaculture businesses.
- Bakery, Biscuit & Snack Manufacturers
Industrial bakeries, artisan bakeries, biscuit manufacturers, confectionery producers and snack processors.
- Food & Beverage Manufacturers
Manufacturers sourcing flour, grains, ingredients, processing technologies and packaging solutions.
- Retailers, Wholesalers & Foodservice Operators
Supermarkets, distributors, wholesalers, hotels, restaurants, cafés, institutional caterers and bakery chains.
- Agribusinesses & Grain Supply Chain Companies
Grain traders, cooperatives, storage operators, commodity suppliers, importers, exporters and logistics companies.
- Government, Development & Research Institutions
Government ministries, regulatory authorities, standards agencies, universities, research institutes, NGOs and development organisations.
- Technology Suppliers, Investors & Business Service Providers
Equipment manufacturers, ingredient suppliers, engineering firms, financial institutions, consultants, technology companies, distributors and investors seeking opportunities in Eastern Africa's expanding milling, feed and bakery industries.
POWERED BY
Africa MILLING & BAKETECH Expo events are organised by the publishers of the most influential magazines and websites for the food, beverage and milling, agriculture, packaging, dairy, animal feed and hospitality industries in Africa and the Middle East, including . . .
ABOUT US
We organise and host impactful business exhibitions, webinars, seminars, summits, awards ceremonies & conferences with a focus on Africa & the Middle East.
We also publish leading trade magazines and websites that inform key decision makers across the food, beverage & milling; healthcare & pharmaceuticals; home & personal care; logistics, hospitality and agriculture industries in Africa, Middle East and across the World.
We also provide media production and digital services to businesses in Africa and the Middle East.
We believe that when people come together, networks grow, and businesses thrive.
Visit the corporate website HERE
UPCOMING EDITIONS
QUICK LINKS
CONTACT US
FW Brands MEA
Tel / WhatsApp: (+254) 725 34 39 32
Email: info(at)fwbrandsmea.com

