Contact Us: +254 725 34 39 32 info@fwbrandsmea.com

GROW YOUR BUSINESS IN AFRICA

Elevate your Brand - Take a Sponsorship Opportunity

The Expos are the only grains and value added products industry trade shows in sub-Saharan Africa and are held within AFMASS Trade Expos - the leading industry platforms across Africa

Stepping up by taking a sponsorship slot at the Africa MILLING & BAKETECH Expo events, part of AFMASS TRADE EXPO events, is a sure way to make sure your company and brand get the attention they deserve before, during and even after the event has been concluded. 

Sponsors at the events receive a wide range of content and thought-leadership, branding, lead generation and networking benefits – ensuring that sponsors are exposed to extensive opportunities for brand exposure before, during and after the event.

Beyond utilising the expo to promote the Sponsors of the event, we further utilise our growing list of websites and magazines to extend your reach – beyond the host country into the rest of Africa and globally – better than any other event organiser

SEND SPONSORSHIP ENQURY

SPONSORSHIP OPTIONS

Reach out to the organisers for the range of benefits that are part of the sponsorship options below:

TITLE SPONSOR

Best for: Global companies, technology leaders, regional market leaders and fast-growing companies seeking strong visibility.

Platinum / Title Sponsor receives the following premium, unique benefits:

  • Title Sponsor status (“Africa MILLING & BAKETECH Expo powered by…”)

  • Premium exhibition space (36 square metres) at the most premium Expo Hall location

  • Exclusive Keynote speaking and presentation opportunity at the Conference opening session

  • Exclusive sponsored session at the conference
  • Panel discussion opportunity at the conference

  • Access to buyer matchmaking programme

  • Prominent large logo placement on lanyards, websites, magazines and other print and social media promotions; dais, conference hall, expo hall and registration areas

  • Dedicated press and media coverage on websites, magazines and social media pages published by FW Brands MEA, the events organiser

  • VIP Networking Zone access for specified staff

  • Access of staff to the Official Dinner / Awards Ceremony, whichever is applicable at the event edition
  • Sponsored content/interviews and publishing on relevant magazines or websites published by FW Brands MEA, the events organiser

  • Branding across venue entrance and high-traffic areas

  • Free email newsletter campaigns to more than 40,000 industry contacts and over 60,000 LinkedIn followers before, during and after the event

OFFICIAL DINNER SPONSORS

Best for: Global companies, technology leaders, regional market leaders and fast-growing companies seeking strong visibility.

Official Dinner Sponsors receive the following premium, unique benefits:

  • Exclusive Keynote speaking opportunity at the Official Dinner
  • Extensive, exclusive Branding at the Dinner venue.
  • Premium exhibition space (27 square metres) at premium Expo Hall location
  • Panel discussion opportunity at the conference
  • Exclusive sponsored session at the conference and panel discussion opportunity at the conference
  • Access to buyer matchmaking programme
  • Prominent logo placement on lanyards, websites, magazines and other print and social media promotions; dais, conference hall, expo hall and registration areas
  • Dedicated press and media coverage on websites, magazines and social media pages published by FW Brands MEA, the events organiser
  • VIP Networking Zone access for specified staff
  • Access of staff to the Official Dinner / Awards Ceremony, whichever is applicable at the event edition
  • Sponsored content/interviews and publishing on relevant magazines or websites published by FW Brands MEA, the events organiser
  • Free email newsletter campaigns to more than 40,000 industry contacts and over 60,000 LinkedIn followers before, during and after the event

CONFERENCE SESSION SPONSORS

Best for: Companies seeking strong exposure and targeted industry engagement.

Conference Session Sponsors receive the following unique benefits:

  • Exclusive sponsored session at the conference
  • Panel discussion opportunity at the conference
  • Premium exhibition space (18 square metres) at the Expo Hall location
  • Prominent large logo placement on lanyards, websites, magazines and other print and social media promotions; dais, conference hall, expo hall and registration areas
  • Access to buyer matchmaking programme
  • Dedicated press and media coverage on websites, magazines and social media pages published by FW Brands MEA, the events organiser
  • VIP Networking Zone access for specified staff
  • Access of staff to the Official Dinner / Awards Ceremony, whichever is applicable at the event edition
  • Sponsored content/interviews and publishing on relevant magazines or websites published by FW Brands MEA, the events organiser
  • Branding across venue entrance and high-traffic areas
  • Free email newsletter campaigns to more than 40,000 industry contacts and over 60,000 LinkedIn followers before, during and after the event

WHY EXHIBIT AT THE EXPOS?

Africa's grains industry is driven by fast growing economies and urbanisation across the Continent. These Expos give you direct, face-to-face access to buyers who are actively sourcing new products, services, technologies as well as distributors, retailers and partners.

Below are the reasons why it makes business sense to join us

Access High-Growth African Markets

One event platform that connects you with buyers from multiple countries across Africa — reducing the cost and complexity of market entry while accelerating expansion.

Meet Key Decision-Makers, Not Just Visitors

Our event recruitment strategy focuses on business owners, procurement managers, mill and feed managers, bakers, distributors, retailers and regulators — people with real purchasing power and influence in their business and the industry as a whole

Build Distribution & Agency Networks in Africa

Meet, network and do business with vetted manufacturers, distributors, agents and resellers looking for new principals and exclusive territory partnerships, across Africa

Strengthen Brand Credibility in Africa and beyond

Position your brand as the trusted manufacturer, distributor or retailer in Africa’s grains, milling, feed, petfood, baking and snacks industry ecosystem alongside leading regional and global companies.

Showcase Products That Meet Local Challenges

Demonstrate how your products, equipment or services boost performance, efficiency, safety, nutrition and care, as well as improve compliance, safety and sustainability in Africa.

Generate Qualified Sales Leads

Join structured networking, matchmaking and pre-event marketing by the organisers that ensure sponsors and exhibitors engage with relevant buyers before, during and after the Expo

WHAT'S ON SHOW AT THE EXPOS

At the AFMASS MILLING & BAKETECH Expo, visitors and exhibitors experience a comprehensive showcase of technologies, equipment, products and services tailored to the entire value chain of grain-based industries, including:

Grain Storage & Post-Harvest Handling Systems

Silos, grain dryers, cleaning systems, conveyors, storage management, handling equipment and preservation technologies; fire and humidity control systems

Grain Milling & Processing Technologies

Flour, maize, rice, sorghum, barley and specialty grain milling equipment, oilseed processing systems, automation and plant engineering solutions.

Animal Feed, Aqua Feed & Pet Food Technologies

Feed mill equipment, mixers, pellet mills, extrusion systems, feed additives, premixes, nutrition solutions and packaging technologies.

Bakery & Snack Manufacturing Technologies

Industrial and artisan baking equipment, ovens, mixers, proofers, biscuit, confectionery and snack production technologies.

Ingredients, Commodities & Functional Solutions

Bulk ingredients and chemicals; vitamin and mineral premixes; specialty flours, improvers, emulsifiers, flavours and colours, seasonings, proteins and functional ingredients.

Packaging, Processing & Material Handling

Packaging machinery, weighing systems, bagging equipment, coding and labelling, pallets, warehousing and logistics solutions; packaging materials for grains, flours and baked goods, advanced solutions for bulk handling and processing efficiency.

Laboratory, Food Safety & Digital Technologies

Laboratory equipment, quality assurance systems, food and feed safety solutions, traceability, digital manufacturing, ERP and automation technologies.

Industrial Services, Utilities & Sustainability Solutions

Engineering services, renewable energy, water treatment, compressed air systems, maintenance services, financing, consulting and supply chain solutions.

By bringing together the full A-Z of milling, baking, snacks, petfood and feed solutions, the Expos enable businesses to source cutting-edge technologies, assess innovations and plan investments that support growth and competitiveness in Africa’s expanding grains related sectors.

WHO ATTENDS THE EXPOS?

AFMASS MILLING & BAKETECH Expo events go beyond a traditional milling exhibition into a complete grain-based manufacturing platform, connecting the grain, feed, pet nutrition, bakery and snack industries under one roof while leveraging the wider reach of the AFMASS Trade Expo ecosystem from Africa and around the world, including:

  • Grain Millers & Flour Processors

Wheat, maize, rice and specialty grain millers, cereal processors and flour manufacturers.

  • Animal Feed, Pet Food & Aquafeed Manufacturers

Commercial feed millers, integrated livestock companies, pet food producers and aquaculture businesses.

  • Bakery, Biscuit & Snack Manufacturers

Industrial bakeries, artisan bakeries, biscuit manufacturers, confectionery producers and snack processors.

  • Food & Beverage Manufacturers

Manufacturers sourcing flour, grains, ingredients, processing technologies and packaging solutions.

  • Retailers, Wholesalers & Foodservice Operators

Supermarkets, distributors, wholesalers, hotels, restaurants, cafés, institutional caterers and bakery chains.

  • Agribusinesses & Grain Supply Chain Companies

Grain traders, cooperatives, storage operators, commodity suppliers, importers, exporters and logistics companies.

  • Government, Development & Research Institutions

Government ministries, regulatory authorities, standards agencies, universities, research institutes, NGOs and development organisations.

  • Technology Suppliers, Investors & Business Service Providers

Equipment manufacturers, ingredient suppliers, engineering firms, financial institutions, consultants, technology companies, distributors and investors seeking opportunities in Eastern Africa's expanding milling, feed and bakery industries.

POWERED BY

Africa MILLING & BAKETECH Expo events are organised by the publishers of the most influential magazines and websites for the food, beverage and milling, agriculture, packaging, dairy, animal feed and hospitality industries in Africa and the Middle East, including . . .